The Importance of a Domain Host in SEO
Tuesday, September 3rd, 2013When it comes to SEO, webmasters tend to focus too much on in-page optimization that they forget that the domain host itself is a factor, and a powerful one at that. In fact, having a good domain host and choosing the right domain name will usually give you a running start, as far as getting decent search engine placements for your pages is concerned.
First Things First: Why You Need a Top Level Domain Name
Back in the late 90s, when the Internet was still young, having a top-level domain name is not important and in fact, webmasters enjoyed using a subdomain, as cliques tend to form and they use umbrella domains to house different sites. However, a few years later (or a decade later), subdomains started being seen as amateurish, as a webmaster’s lack of investment on his own domain name signify a lack of commitment. This prompted ad networks to reject sites that don’t have their own domain name, which further snowballed into webmasters themselves considering subdomains to be useless (mainly because of the belief that you can’t make money off them).
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This brings us to today, where having your own domain name is pretty much a requisite if you want your website to be taken seriously, and most especially if you want your website to be profitable. However, simply having a domain name is not enough if you want to be visible on search engine results. (more…)