Archive for April, 2010

You too can have a good email list

Friday, April 16th, 2010

It is said that building an email list of contacts for your campaigns is one of the most important pieces in the email marketing puzzle.
Creating an email list of contacts does not have to be a burdensome and confusing process.

Here are some tips I researched to assist you, in creating email lists:

1. Offer an incentive to join your email list.
This can be a product coupon, a free sample, an industry whitepaper, or an invitation to an event.
2. Host a contest for subscribers.
Give your subscribers the opportunity to be entered into a drawing, sweepstakes, or other contests.
3. Reward your customers who refer their friends.
You could launch a new email marketing campaign for the “Refer a Friend” program, or simply highlight the program in your existing messages.
4. Make it easy to sign up.
Your customers likely lead hectic lives, so require them to provide as little information as possible to make the process quick and efficient.
5. Reassure your subscribers that their personal information will be kept private and safe.
Respect that promise by not sharing subscribers’ information with any other parties or businesses.
6. Ensure your signup form is prominent on your website.
If you are placing a signup form on your site, be sure it’s easily accessible on the homepage, as well as on other pages of your site.
7. Make sure your subscribers can easily share your messages.
Allow your subscribers to forward your emails to others. You can also provide the ability for your subscribers to share your email content on social networks such as Facebook, MySpace, and Twitter.

If you want to build a list fast, you are going to need discipline.

You must do your homework. If you are going to have a successful business, you need to have extensive knowledge. The only way you are going to make money online is by offering something of value. Everyday people are looking for solutions to a problem. What you need to do is find out what their problems are and then you can provide a solution. List building is an art that should be practiced. Target your market and provide content that delivers.

Make sure your page is converting. If you want to build a list fast, you need a lead capture page that converts your visitors into subscribers at about 30%. So, if you get 1000 visitors to your page, 300 of them should subscribe to your mailing list. Always test and make changes to your pages for the best conversions. The three things you should focus on are the headline, your bullet points, and your call to action. Your headline is probably the most important part of the page. A good headline should compel your visitors to keep reading the page. Your bullet points should be benefit oriented and not include features. People will not opt-into your list for features, but they will do it for benefits. List what they will receive for subscribing to your mailing list.

Submit articles for traffic. The best quality traffic is generated from articles. This is because articles are helpful and informative. So, your traffic is much more targeted and qualified to be on your list.

Here are some additional items to consider:

  • Get Signed Up With An Auto-responder

This is your personal assistant in the online world – a very important list-building tool. This piece of software will automate all of your emails, allowing you personal time and freedom.

  • Provide VALUE

Your goal is to come up with a series of emails that will give your subscribers VALUE; this is a key to your success. They came to you because they’re ready to learn something they don’t already know. You need to become that go-to maven in your niche. The purpose of your email series is for that subscriber to know, like, and trust you.

Understand your subscribers are willing to buy; they just need to know from whom to buy. Build that relationship and become that person they choose.

A good strategy is to fill your auto-responder up with weeks of emails, and they will be sent on your behalf.

An auto-responder service is your bloodline to your business and should be part of every email marketing campaign.

  • Capture Email Addresses

A Squeeze page has one goal in mind, and that is getting contact information from your website visitor.  If you want to know how to make money with an email list, you need a squeeze page.

An effective Squeeze page with boost your list building efforts and grow your email list.

*Did You Know— Studies found that 41% of consumers have changed an email address at least once in the last two years, with 15% of that group changing email addresses two or more times in the last two years. Consumers reported that the leading cause of email address changes were ISP switches.