Redesigning a website is not a matter that should be taken lightly. Mainly because a website will decide your audience’s first impression of your identity, whether you’re an individual or a business. If you choose the wrong design, it could cost you a great deal in terms of reputation. Additionally, redesigning a website takes time, effort, and maybe even money – so you can’t switch back and forth between different designs at the drop of a hat. However, there are signs that you need to look out for because they indicate a need for a site redesign, regardless of the risk. These signs include:

You’re Not Getting Any Results

You could have the best looking site in the world. It’s very intuitive, looks sleek, and has killer content. But if the visitors aren’t coming or you’re getting a high bounce rate, then maybe it’s time to reassess your approach. This is not to say that poor results automatically require a redesign, but you should take it into account when you go back to the drawing board, since the site’s aesthetics and the user experience it provides can play a huge role.

Your Site’s Purpose Has Changed

It’s normal for a website’s purpose to change, especially if it’s serving mostly as a marketing and branding tool for a business. Even in cases where the website is the business itself, its purpose can still change depending on the goal and strategy being used. There’s no need for a complete overhaul every time the purpose changes, but it’s a smart move to regularly check if the website design is still aligned with its goals.

You’ve Learned How to Improve Your Strategy

Even if your site is already working well and bringing in lots of satisfied users, it’s still normal to learn new things along the way or discover new advancements in the industry. Sometimes the benefits aren’t worth the hassle of a redesign, but it adds up eventually until you’re stuck with choosing between adapting via a redesign or being left behind by your competitors. (more…)