Many pundits and experts in the industry are proclaiming 2014 as the tipping point in technology, citing the shift in balance between users of mobile devices and tablets compared to desktop users as the catalyst. It is a great way of simplifying the changes that this year may bring, but the main driving force underneath it all is the rapid increase in computing power and bandwidth, which gives people smaller and more portable means of accessing data.

What does this mean for your business? It means that there may be some big changes coming your way and you need to be aware of them, just in case you’re one of the many businesses that need to change or adapt in order to avoid being left behind. These changes include:

Mobile Overtakes PC

By the time you are reading this, the number of mobile users have already overtaken the number of desktop PC users. And it’s not just in the number of ownership, mobile has also overtaken PC in frequency of usage. After all, mobile devices are designed to be used anywhere and anytime a person wants, so it’s only natural that there’s more opportunity for mobile owners to use their devices as opposed to PCs.

In your business, this means you have to start targeting mobile users based on the strengths and limitations of their devices – anywhere from the size of their screens, to their unique input methods and even the location where they are used.

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