Last October 2013, Google launched their WYSIWYG tool called the Google Web Designer, taking the market by surprise. The application is completely free and is targeted towards the development of HTML5 projects.

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Google Web Designer couldn’t have come at a better time. For starters, Microsoft has already dropped their Expression Web Suit, and then Flash seems to have hit an impasse despite being the de facto standard for many advertising banners. The fact that Apple isn’t feeling any pressure to allow Flash on their iOS devices is indicative of the API’s future. Adobe is currently promoting Creative cloud, but it’s a paid service that can easily become expensive for casual users.

Setup and Installation

It may sound surprising given Google’s preference for web-based applications, but Google Web Designer is an installable application. There’s support for Windows 7 and newer, as well as Mac OS X 10.7 and newer. Similar to Google Chrome’s installer, Google Web Designer’s client is only a few hundred Kb but only serves as a downloader for the main installation files, so make sure you have an Internet connection at the ready when installing the application. (more…)