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Make Your Web Site Readable By Visitors and Search Engines

Monday, May 5th, 2014

It’s true that a website’s main purpose is to be read by humans. There’s no sense in having a popular website if the content isn’t useful or even intelligible to people. However, to ignore search engines is equally foolish. Studies put search engine traffic as making up 90-98% of website traffic these days, so not ensuring that your site is readable by search engines is ensuring that you won’t get much human readers either. The proper approach is to treat them equally: make your website readable by visitors and search engines. Here are a few things you can do to ensure this:

To Make Your Website Readable to Humans:

1. Don’t use too many font sizes – the purpose of using differently sized fonts is to guide a reader’s eyes to specific parts of a text. If you have way too many differently sized text in your copy, a reader’s eyes will be constantly distracted and guided towards unnecessary directions. There’s no easier way of making a site look cluttered than by using differently sized fonts on the same page.

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Tags: seo, website tips
Posted in Hosting, SEO | 1 Comment »

Keep Your Story Simple and Inspire Action

Friday, September 27th, 2013

We have websites so we can communicate with our customers, prospects, and partners. We have websites to tell our story. The objective of telling our story is straightforward – to deliver our message to the user, while making sure the message is understood and inspires action.

An attractive, well-conceived design is a great idea, but there is only one thing that matters — conversion. Every website built should be done so to generate new leads, to promote products, and to sell services.

Sometimes a single page website is a wonderful, cost-efficient solution. It is more focused than a standard website and more professional than a simple landing page. Bounce rates tend to be lower on single page sites. This is because there is nothing to confuse you. It is just the visitor and the primary objective of why the website was designed. Because the website has a more effective layout and flow, the bounce rates are going to be reflected by enticing visitors to stay longer.

It can be offensive to only share a landing page with others because it can be obvious you are after their information and money. Instead, communicate a compelling tale and a good experience. A single page design makes it possible for anyone to have a website that looks great and gets results.

While a single page layout option can lead to continual scrolling, using modern standards and techniques such as CSS3 can offer a method of simply giving information as required.

The idea a website can be created with just one page may appear odd, but with everyone shifting towards simplicity and ease of use, single page web designs have become a feasible option. Designs with multiple pages always will be needed for certain clients, but there are a number of advantages to consider with the single page website (however, keep in mind constructing a site that is independent takes getting used to, and involves careful planning.

Research shows single page designs have advantages:

No page refresh when navigating the site

Content is quicker and more responsive than having to go to a new page

Only have to maintain one web page

You can focus on just one high-quality design

Google PageRank applies to the whole site

Distinction from other websites can leave an impression on site visitors

Preferred solution for web apps designed for Mobile

Disadvantages:

Potentially large file size of the page

A requirement for scripting or CSS3 support

More time, thought, and creativity are needed to be able to fit everything in one page

Page can take longer to load depending on content

Bottom line, you cannot please all users who visit you online. Single page websites can be accessible and usable, but there will be situations where a single page site is not the correct answer – for example, an ecommerce site would not be able to employ a single page web design successfully because of content.

The single page website is worthy of your consideration because the need for compact sites and web applications will increase in the age of mobile, which is where we now reside. Single page layouts can be made to look unique, and in the ever-evolving world of technology being informed and open to new strategies is the only way to survive.

Did You Know? The term single-page application was coined by Steve Yen in 2005, though the concept was discussed at least as early as 2003 and Stuart Morris wrote the Self-Contained website with the same goals and functions in 2002.

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