Mobile is a delivery mechanism through which your users devour content and take action. Marketers must deliver relevant subject matter if they want consumers to open their emails and click-through them.

However, your subscriber’s experience should not end with your email. It should continue onto the landing page. In many emails the entire point is to drive users to the landing page. In order to get your subscriber to act, you need to make the call-to-action clear; and even if your email is easy to interact with, if your landing page is not, your subscriber may lose interest. A loss of their attention can have a negative impact on your brand.

Your customers should never have to work to read your email. And guess what – most will not.

Did you know almost 50% percent of mobile device users say difficulties in viewing various non-responsive landing pages and websites are the main reason for leaving the page? Fifty percent of Google searches are done from mobile devices, (Google recently updated their search algorithm to benefit mobile-friendly web pages).

With responsive landing pages, your well-crafted calls-to-action are preserved. Responsive design landing pages adapt screen resolution for all devices, while providing long-term flexibility and meeting the needs of a wider audience.

Research shows that a mobile-specific landing page is a unique and simple landing page designed for mobile advertising. It incorporates all conversion best practices for hand-held devices and usually is hosted on a separate domain — (m.domain.com). The main goal of a mobile campaign is typically a call or an app download. However, user needs are changing and recent studies have shown mobile is being used as a research tool for top-of-the-funnel users.

Studies have found that responsive design significantly impacts your conversion rates. Sticking with nonresponsive design is costing you money.

So if you design a responsive email that goes to a nonresponsive landing page, your customers will not continue any further. You do not want your customers having to deal with a landing page that requires them to zoom, scroll, and become frustrated. Making your email and landing pages responsive will provide a positive user experience for your customers, no matter what type of device they are using. Go all in, and make all your digital resources responsive. This will increase your conversion rates and your sales.

Landing pages have limitless uses and landing pages should be used for all your email marketing campaign needs, but remember to match your message, in other words make sure your landing page reinforces the messaging presented on the link that was clicked to reach the page.

Be sure that people who fill out your landing page form can actually access the offer on a mobile device. Make your content mobile-friendly, and make sure the form on your landing page matches the goal you have for the page.

Don’t wait – become RESPONSIVE TODAY!