Archive for the ‘Design and Development’ Category

You Need Responsive Landing Pages

Wednesday, June 24th, 2015

You Need Responsive Landing Pages
Use Landing Pages with your email marketing campaigns!
So by now we all have read countless articles about Responsive Design, an approach to web creation that uses flexible layouts, images, and cascading style sheet media queries. It detects users’ screen sizes and mobile-device orientations and changes the layout accordingly using the same content and the same URL.

Mobile is a delivery mechanism through which your users devour content and take action. Marketers must deliver relevant subject matter if they want consumers to open their emails and click-through them.

However, your subscriber’s experience should not end with your email. It should continue onto the landing page. In many emails the entire point is to drive users to the landing page. In order to get your subscriber to act, you need to make the call-to-action clear; and even if your email is easy to interact with, if your landing page is not, your subscriber may lose interest. A loss of their attention can have a negative impact on your brand.

Your customers should never have to work to read your email. And guess what – most will not.

Did you know almost 50% percent of mobile device users say difficulties in viewing various non-responsive landing pages and websites are the main reason for leaving the page? Fifty percent of Google searches are done from mobile devices, (Google recently updated their search algorithm to benefit mobile-friendly web pages).

With responsive landing pages, your well-crafted calls-to-action are preserved. Responsive design landing pages adapt screen resolution for all devices, while providing long-term flexibility and meeting the needs of a wider audience.

Research shows that a mobile-specific landing page is a unique and simple landing page designed for mobile advertising. It incorporates all conversion best practices for hand-held devices and usually is hosted on a separate domain — ( The main goal of a mobile campaign is typically a call or an app download. However, user needs are changing and recent studies have shown mobile is being used as a research tool for top-of-the-funnel users.

Studies have found that responsive design significantly impacts your conversion rates. Sticking with nonresponsive design is costing you money.

So if you design a responsive email that goes to a nonresponsive landing page, your customers will not continue any further. You do not want your customers having to deal with a landing page that requires them to zoom, scroll, and become frustrated. Making your email and landing pages responsive will provide a positive user experience for your customers, no matter what type of device they are using. Go all in, and make all your digital resources responsive. This will increase your conversion rates and your sales.

Landing pages have limitless uses and landing pages should be used for all your email marketing campaign needs, but remember to match your message, in other words make sure your landing page reinforces the messaging presented on the link that was clicked to reach the page.

Be sure that people who fill out your landing page form can actually access the offer on a mobile device. Make your content mobile-friendly, and make sure the form on your landing page matches the goal you have for the page.

Don’t wait – become RESPONSIVE TODAY!

Want to learn more about our services? Call 888-519-2763 or 201-575-4759

© 2002-2015 Prestige Technologies, LLC All Rights Reserved | New Jersey


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Is Your Website Mobile Ready?

Friday, May 1st, 2015

Is Your Site Mobile Friendly?

Google Mobile Search Ranking Update

Build Responsively


That is the name many search engine professionals use to refer to Google’s new algorithm intended to reward mobile-friendly web pages. Google announced this algorithmic change so publishers could have time to make their websites mobile friendly. Well, the grace period is over, so … you need to react today! Google’s algorithm will take into account the mobile-friendliness of a website in deciding how high it appears in search results.

Research shows it can be anywhere from a few hours to more than 72-hours for Google to show web pages as mobile friendly. Since you now know this, it is imperative you make sure your most important pages are indexed as mobile friendly.

It is reported that websites not compatible with mobile devices will appear lower in Google search rankings. You cannot afford to ignore the adverse effects this could have on your revenue. Companies who are not ready need to rectify their situation.

According to Google’s numbers, about 50 percent of searches happen on mobile devices. However, the user experience is not as smooth as it is on desktops. Industry leaders know that by advancing the mobile web experience, Google makes its mobile search engine more pleasing.

It is crystal clear – your pages are either mobile friendly or they are not. Google recommends using its mobile-friendly URL testing tool to determine whether your site and pages are “Google-ready.”

This new technology will only impact mobile searchers and will have no impact on your desktop rankings. Also, this only impacts searches done on mobile smartphone devices, not tablets.

It should be noted that emails are also impacting SERPs (a search engine results page). Since mobile email opens have grown by 180% in three years, Google wants to take advantage of this increased engagement on mobile devices.

Remember, at the end of the day, relevancy is more important than merely addressing mobile algorithms. In other words, adjusting to the new mobile rules is a must, but there are additional elements your website needs to survive in this new era. Let us assist you.

today to get a FREE quote and get your site mobile-friendly!

TEST NOW and see if your website is mobile-friendly –

Want to learn more about our services? Call 888-519-2763 or 201-575-4759

© 2002-2015 Prestige Technologies, LLC All Rights Reserved | New Jersey

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Become a Successful Reseller with Prestige Technologies

Wednesday, October 8th, 2014

There are a lot of ways to earn a decent amount of money online, but don’t believe people trying to sell you in on a turnkey business that will “make you rich overnight.” All of the online businesses that you can start require you to exert the same amount of effort as you would a dayjob. However, the ones that do require the least amount of effort and investment relative to the amount of money you can make is being a web hosting reseller.

Being a web host reseller is a fairly simple concept: you either buy a plan from a service provider and resell it under your name (while increasing the pricing to cover your costs and your revenue) or you act as a front end for the company, reselling their services in exchange for commission. Either way, reselling doesn’t take much technical knowledge and doesn’t require you to stay on top of the backend because the hosting provider will handle those things. However, there are a few things you need to keep in mind if you want to be a successful reseller with Prestige Technologies:

1. You Need to Learn How to Address Customer Concerns – since you’re selling Prestige Technologies’ services under your own name, you’re going to be the point person for any concerns that the customer has with the service. You can’t resell a hosting plan and just deflect all customer concerns with “take it up with the web host.” Basically, common issues that can be addressed without technical knowhow will be your responsibility, while backend problems that require the web host’s help will require you to act as a go-between between your clients and Prestige Technologies. Thankfully, we don’t have any issues with regard to stability and robustness of the infrastructure, so you can rest assured that these kinds of issues are rare.

Click here and try Prestige Technologies’ 6 months free hosting. No Credit Card required. (more…)

Prestige Technologies Will Help You if Your Web Host Goes Out of Business

Monday, October 6th, 2014

It’s very rare that it happens to big businesses that tend to go for premium hosting, but there are small businesses and individuals who chose to go the cheap route when getting hosting, and eventually had to pay the price: a web host that goes out of business.

The reason for why most cheap web hosts tend to go out of business is subject for another post. This time around, we here at Prestige Technologies are more interested in helping people bounce back when their old web host goes out of business. Besides moving to Prestige, here are some things you need to keep in mind:

Don’t Close Your Account With the Existing Web Host

It doesn’t matter how good the new web hosting company is, moving sites is always a slow process. Not by default, mind you – you can always choose to cancel the account with the web host and upload an existing backup of your site to the new one, but choosing to go this route will result in your website being inaccessible to users while the migration is being done. You don’t want all that lost traffic (some of them might not come back if they mistake the downtime for a permanent one).

It is best to keep the existing site on the old account open and the site functioning while you smooth out the kinks at the new web host. Since companies are likely to announce that they are closing up shop in advance before taking things down, you should have ample time to migrate things before the old host goes dark.

Click here and test the efficiency of Prestige Technologies with 6 months free hosting. No Credit Card required. (more…)

The Case of LeaseWeb DNS Hijacking and How Prestige Technologies Avoid It

Thursday, October 2nd, 2014

A little over a year ago, web hosting provider LeaseWeb became the victim of a DNS Hijacking attack that led to their main site being defaced. Or rather, their site’s URL was redirected to another page containing a message from the hackers, stating “what are you is a hosting company with no security.” And “we owned all of your hosted sites.”

Thankfully for customers of LeaseWeb were spared as the hackers were only interested in mischief. No customer data was compromised. However, the hacking attempt was a PR disaster for LeaseWeb. It’s hard to imagine that existing and potential customers will have misgivings over their website’s security if hosted on LeaseWeb.

Is your site ready for the multiscreen consumers? Click here.

What is a DNS Hijacking?

Basically, DNS hijacking is when hackers gain access to the domain control panel and changes it so that the domain name will now point to a different server. For example, if the domain normally directs to web server A, a hacker who manages to access the domain control panel for can redirect it to web server B.

The danger of DNS hijacking goes beyond simply making a website lose its visitors. Now that a hacker can point the traffic to any server he likes, he can point it to a competitor’s site, or to a site with misinformation, or worse – a site that hosts malware. Of course, as is the case of LeaseWeb, there’s also the very real danger of making companies lose the confidence of their userbase. It can be very difficult to recover from the damage an incident like that can do for their brand image.

Click here and sign up for Prestige Technologies’ 6 months free plan. You will get all the benefits of a paid plan for FREE. NO credit card required. (more…)

Examining Your Site Design

Monday, September 29th, 2014

Normally, website owners tend to take a hands off approach to site design, or at least don’t put as much emphasis over it when compared to tracking and analyzing traffic and numbers, even though they are aware that design affects the bottomline as well. This is because design is a little bit more subjective and open to interpretation compared to hard numbers, and they feel that they should focus more on things that they’re more likely to accurately assess and control.

However, failing to take a more active control in your site’s design could make you lose out on one of the most important things in a business-customer relationship: first impressions. Think of a website’s design as akin to a newspaper article’s title or headline – if it fails to capture a person’s attention, there is a huge chance that the article itself is not going to get read. With websites, if your site’s design looks ugly, cluttered, or generally uninteresting to users, chances are they’re not going to bother surfing further regardless of how valuable the content is.

Why Do You Need to Examine Your Site Design?

Click here and sign up for Prestige Technologies’ 6 months free plan. You will get all the benefits of a paid plan for FREE. NO credit card required.

For one very simple reason: enriching the user experience. Running a business or company website is unique in such a way that people think it’s all about providing the right kind of content – whether it’s information or tangible products – to people, not knowing that the way in which the content is served is also part of their responsibility. If you want to make sure that poor design isn’t bottlenecking your business, here are a few things you might want to take a close look at: (more…)

How a Business Can Be Adversely Affected by Web Host

Thursday, September 25th, 2014

It’s expected of a business owner to reign in unnecessary spending, but sometimes this responsibility is warped and the word “unnecessary” is taken out of the equation, resulting in businesses trying to spend too little on things that they should have spent more money on. One such case is with website hosting.

It’s easy for businesses to make do with cheap hosting because they get blinded by the savings and don’t see anything wrong past the working and accessible company website. However, there are a number of ways that a business can be adversely affected by a poor web host, such as:

Slow Loading Speeds

If your website is loading slowly because the cheap host you went with can’t accommodate the massive bandwidth all of their customers require, your business will suffer on two fronts. First is that you could turn away customers as they grow impatient waiting for the website to load. Next is that you might not even get customers as Google’s ranking algorithms also take website loading speed into account during ranking.

Click here and learn about the redundant security and back up system of Prestige Technologies. Sign up and automatically get your first 6 months free. No credit card required. (more…)

Why Prestige Technologies is Focused on Mobile Security

Monday, September 22nd, 2014

FT Web App on iPhone- Home Screen (5814017819)Website owners these days are savvy enough to understand the need for security, as exploits and vulnerabilities – especially high profile ones like the heartbleed bug – have already made mainstream news. They know that security, or the lack of one, can cost a business a lot of money not just in sales but also in loss of customer confidence. However, website owners and administrators these days are still too focused on the desktop segment of the market that they tend to see the urgency in ensuring mobile security.

The Need for Increased Mobile Security

There are many reasons why there is an increased need for mobile security these days, but two major ones stand out. First is that mobile hasn’t received the same amount of attention from people with regard to security. Nobody in their right mind would think of using a desktop computer for regular browsing and email without even installing an anti virus and anti spyware, yet people continue to use their mobile phones out of the box or worse, root their devices and give special privileges to programs.

Click here and sign up for Prestige Technologies’ 6 months free plan. You will get all the benefits of a paid plan for FREE. NO credit card required. (more…)

Future of Web Hosting

Thursday, September 18th, 2014

The web hosting industry may seem fairly stagnant to onlookers as websites still function the same way they do a decade ago unlike digital communication channels, which encountered various disruptive technologies over the span of the last decade.

However, the truth is that the hosting industry has a lot of shakeups and trends that occur from behind the scenes on a regular basis. One of the leading cloud service providers in the world, Verizon Enterprises Solutions, has compiled a list of web hosting related trends that could drive the industry in the coming years, here are some that you may want to keep an eye out for:

Companies Start Moving From VPNs to Hybrid Clouds

Verizon cites a recent report from Gartner in which over 60% of companies are likely to adopt some kind of cloud computing in favor of virtual private networks by next year. This means service providers are in prime position to shift workloads between private and public clouds for being in the competition.

Mobile Continues to Grow

For a long time now, many pundits have considered mobile as the death knell for desktop. It’s hyperbole for sure – desktop systems will always have a place when it comes to compute-intensive workloads like 3D rendering, file serving, and even gaming – but it’s true that mobile has already overtaken desktop when it comes to userbase. For web hosting, this means that more and more service providers will start offering mobile extensions and subscribers will start to look into mobile options.

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Will Domain Names and Web Hosting Affect My Business?

Monday, September 15th, 2014

When it comes to building a presence online, different businesses will require different approaches and there’s no generic template for how to go about things. However, there is one advise that remains true for any business if they want to avoid problems down the line: get a domain name and paid web hosting.

It’s natural for businesses to try and seek cost-savings wherever it may appear applicable, and the number of free hosting services can be appealing having your own but domain name and paid web hosting (or its absence) will affect your business significantly due to the following reasons:

User Experience

User experience is arguably one of the most important factors when it comes to your business website, because it’s a hotline to the customers. If your website loads slow or is frequently unavailable because free hostings don’t really provide true unlimited bandwidth, you have unsatisfied customers. That’s bad for your business and your company’s brand.

Click here and try out our service for six months for FREE. No credit card required. (more…)