Archive for October, 2013

6 Simple Design Changes You Can Implement to Make Your Site More SEO Friendly

Wednesday, October 30th, 2013

6 Design Changes You Can Make on Your Site to Make it SEO FriendlyMost people think that the process of improving a site in order to make it more SEO friendly requires big changes and major overhauls of the structure and content, but the truth is that there are simple design changes you can implement to make your site more SEO Friendly, and none of them will require additional purchases or weeks’ worth of coding to do. Such as:

1. Less is More

Less text is better. Less images is better. Less messages is better.

Remember that the brain is capable of processing only one piece of information at a time. The more you crowd your site with information and images, the greater the chances of the visitor turning away. Make it clean and make it direct.

Say what you want to say in one sentence and yes, you have to say only one thing.

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Most Common Web Design Errors

Friday, October 25th, 2013

Common Website Design ErrorsYou’d think that the most common web design errors these days will be a couple of items missed by amateur website owners, since there is now a wealth of newbie-friendly tools as well as at least a decade’s worth of best practices handed down. However, the truth is that there are more than a couple of items in the list of most common web design errors, and that they are committed even by experienced professional web designers. If you’re worried that your website contains one of these design faux pas, check out the following:

Lack of a Search Box

Many webmasters these days make the mistake of forgetting to include an on-site search box (or put it below the fold), because they expect every visitor to come to their site through the search engine for specific pages in their site, which unfortunately becomes a self-fulfilling prophecy as the users just go to their site, visit one page, and leave resulting in a high bounce rate (which negatively affects their ranking in search engines as it implies that the users are not engaged or didn’t find what they were looking for).

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The truth is that big sites are already labyrinthine to the average user, and the only way for a user to efficiently navigate the site for what he wants is through a search box. After all, very few people have the time or the inclination to click every single category and every single post in a site’s archives just for a single page when it is much easier to close your website and try again on another person’s (much better designed) site.

Poor Legibility

This seems like common sense – text on websites are meant to be read, but somehow many designers get so caught up in the visual aspects that they tend to forget that certain types of fonts are difficult to read unless enlarged, especially if paired with specific background colors.

Poor Navigation

This one also stems from many designers being too engrossed with all the cool looking things they can do with a website, forgetting that looks should not supersede usability. In some cases, navigation suffers – like a dropdown menu that automatically drops down on mouse hover, resulting in people finding it hard to browse around the page without accidentally bringing down the menu. Or maybe a disorganized list of categories where things that should be at the forefront are buried several categories deep. The best practice in navigation is that you have to try and minimize the amount of steps a user needs to take in order to get to the content he wants.

Unnecessarily Complex Registration Forms

If there’s a portion of your site that requires users to fill in forms (such as a contact page or an opt-in section), make sure that you don’t overwhelm users with too many required fields. Ask only for the information that you absolutely require and either leave the rest out or make them optional. There is a tendency for users to just forego registration if they feel intimidated by the amount of fields that they have to fill out.

Lastly, Failure to Test

This is easily the biggest mistake, as it is usually one of the easiest ways to catch mistakes that creep up on sites, even unintentional ones that aren’t included in this list yet. Test everything in your site, particularly from the perspective of your users.

How Your Web Hosting Company Affects Your SEO

Tuesday, October 22nd, 2013

how your web hosting company affects your seoMatt Cutts stated that that your choice of a web hosting company actually affects website’s Search Engine Optimization (SEO). Google takes into consideration the location of the server. If the server is in the US, the search engine is inclined to believe that the websites hosted on that country is more relevant to users within US.

However, he was also clear that the location of the servers is not the only consideration. Below are some of the ways on how your web hosting company affects your SEO.


One of the most important things a site should have is speed. Website visitors, especially the first time visitors, will only give your site 7 seconds. If within 7 seconds your site does not load or they understand what you are offering or how they will get what they will need from you, they will leave.

In order to provide searchers with the best experience possible, search engines give a lot of weight to the speed of your site. If your web host gives you slow speed, your site will get pulled down lower regardless of how relevant your content is.

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Your site needs to build a good reputation. When your site keeps on bogging down, your rank will be affected. There is no web hosting company that will guarantee 100% uptime. Most of them will go for a 99.9% uptime. That 1% is just to cover their @ss because a power outage happens. When it does,

However, you need to find a web hosting company that has a redundant security feature. With a redundant security system, even when there is power outages or something goes wrong with their servers, transactions and queries will be automatically rerouted to their back up. Their back up should be able to a mirror. In other words, whatever their main servers can do, their back up system should be able to do too.

IP Reputation

Search engines give IPs a reputation. When too many compromised contents come from a certain IP, search engines will mark that IP. It is not true that all sites with that IP will be given a bad reputation BUT you will be kept on close watch.


Remember that no one thing will ever pull your site down. It is when you have a combination of these bad things that will make search engines pull your score down.

Finding the Right Web Hosting Service

Wednesday, October 9th, 2013

Finding the Right Web Hosting ServiceIf you want your website to be successful and to be around for the long term, you need to know how to find the right web hosting service. While you can change to a different web hosting service somewhere down the line, it is important that you get everything right from the start, in order to avoid the hassle and the loss of readership you will incur if you just migrate later. Here are a few things you need to do in order to find the right web hosting service:

Decide on What You Want Out of Your Website

This should come first, as it will be the deciding factor on whether you can go with a free web host or must invest in a paid hosting provider. To wit, if you just plan on having a website for your friends and family members, you can make do with a free web host. But if you have plans of attracting massive traffic and monetizing your website, you really need to invest in a paid hosting plan, as free hosts cannot accommodate your needs (and sometimes will actively prevent you from any attempt to earn a profit).

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SEO on Free Hosting

Tuesday, October 1st, 2013

SEO on free howtingThese days, getting good search engine rankings for websites on free hosting is almost impossible and the poor webmasters have to contend with a system that is naturally rigged against their favor. Of course, the option is to just get paid hosting and most webmasters do just that, but what are the alternatives? Is there a way to optimize a website that’s on free hosting and get it to rank well on search engines?

First, you have to understand why free hosting sites are at a disadvantage. It has to do with credibility. A lot of people these days have a belief that webmasters who don’t invest in paid hosting are not committed to their site. Add the fact that just about anybody can build a site on a free host and you have a recipe for general distrust as far as authority is concerned.

You can get free hosting for 6 months with Prestige Technologies. You can build a site and get it going before you spend any money on hosting. You get the credibility that comes with a paid hosting site without spending in the first six months.

However, it’s not all gloom and doom as sites on free hosting can and do come off as credible, even those that don’t have top level domains (Neil Gaiman used to host his blog on a free WordPress account before moving to his own domain, and one of the most successful marketers online, Seth Godin, started out his blog on a free Typepad account.)

With enough hard work and foreknowledge, you can get your site to rank well on search engines even if it’s hosted on a free provider, and yes – Search Engine Optimization is still worth it in your case. (more…)