One of the most important things you need to do if you are ever serious about starting a website is get your own domain name. Having your own domain name is not only good in establishing your website’s identity and credibility, it also gives you a lot of freedom and minimizes the risk of losing your audience if you ever need to move to a different host.

However, there are certain things that you need to keep in mind when choosing a domain name. Remember that you’ll be stuck with it for a long time, so you have to make sure you pick the one that is perfect for your website. A mistake during the choosing stage can be costly or even irreparable after a year or so. If you want to avoid this scenario, you should consider the following DOs and DONTs of securing a domain name:

Do: Incorporate a Location or a Keyword in Your Domain Name

There are a number of good reasons why you should incorporate a location or a keyword in your domain name. First is that there is a big chance that the domain name you had in mind is already taken. Instead of choosing a different name, you can instead use a location or a keyword to differentiate yourself from the others. Additionally, it will help you attract traffic from people who are specifically looking for businesses based on location. (more…)