HOW WILL WE EVER SURVIVE “MOBILEGEDDON?”

That is the name many search engine professionals use to refer to Google’s new algorithm intended to reward mobile-friendly web pages. Google announced this algorithmic change so publishers could have time to make their websites mobile friendly. Well, the grace period is over, so … you need to react today! Google’s algorithm will take into account the mobile-friendliness of a website in deciding how high it appears in search results.

Research shows it can be anywhere from a few hours to more than 72-hours for Google to show web pages as mobile friendly. Since you now know this, it is imperative you make sure your most important pages are indexed as mobile friendly.

It is reported that websites not compatible with mobile devices will appear lower in Google search rankings. You cannot afford to ignore the adverse effects this could have on your revenue. Companies who are not ready need to rectify their situation.

According to Google’s numbers, about 50 percent of searches happen on mobile devices. However, the user experience is not as smooth as it is on desktops. Industry leaders know that by advancing the mobile web experience, Google makes its mobile search engine more pleasing.

It is crystal clear – your pages are either mobile friendly or they are not. Google recommends using its mobile-friendly URL testing tool to determine whether your site and pages are “Google-ready.”

This new technology will only impact mobile searchers and will have no impact on your desktop rankings. Also, this only impacts searches done on mobile smartphone devices, not tablets.

It should be noted that emails are also impacting SERPs (a search engine results page). Since mobile email opens have grown by 180% in three years, Google wants to take advantage of this increased engagement on mobile devices.

Remember, at the end of the day, relevancy is more important than merely addressing mobile algorithms. In other words, adjusting to the new mobile rules is a must, but there are additional elements your website needs to survive in this new era. Let us assist you.

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