Building Relationships, One Email at a Time
It is no longer a matter of clever slogans and appealing advertisements — consumers are demanding a realtionship with their favorite companies and brands. In today’s market, it is all about RELATIONSHIP BUILDING. Earlier this year Jupiter Research suggested that email marketing will reach 2.1 billion by 2012. In large part, this growth will be […]
Causes of Spam Complaints
Here are the most common reasons we end up having to shut down an agency’s client for too many SPAM complaints: Old lists (Surprise factor) – If your client has been collecting email addresses on their website for years, and this is their first email campaign to the list, there will be people who do […]
Does Your Subscriber’s SPAM Box Affect You?
Whenever a client sends a bad email campaign, their recipients will click the “Report Spam” button in their email programs. Most people think nothing of it. They figure it just teaches their Spam filter to throw away the email. But what really happens behind the scenes is this: 1. A complaint is sent to their […]
What Is SPAM?
Warning Signs Your Client Is Spamming A guide for creative professionals (with clients who misbehave) – Part I (of MANY)… Emercury.net is an email marketing solution originally created in 2002, to help creative agencies (web developers, freelancers, advertising agencies, etc.) to send professional HTML email campaigns, on behalf of their clients. We have helped numerous […]
In The Know… Database Development
Across the Board While many of us think of databases as merely a computerized storage facility for names, addresses, and telephone numbers, the opposite is true. Today, more and more databases are being built not only to store, but to also analyze information. No longer are they restricted to large company’s and government facilities, databases […]
In The Know… Ecommerce Trends
In spite of the downtrodden economy, Bill McKiernan, founder of Cybersource says, “Broad, secular trends are benefiting ecommerce businesses currently. The recession has created more bargain-conscious consumers who are seeking better prices from online merchants versus, say, what they get in the local mall. We’re also seeing more individuals supplementing their income with niche online start-ups, […]
In The Know… Website Design Trends
After much deliberation, you have decided you need a website for your business. Unfortunately, you do not know a thing about design, color schemes, fonts, graphics, or content. Well, luckily I can help you. Let me tell you a something about website design and the trends that are making a splash across the World Wide Web. […]
Content, Content, Content! Is Your Website Written Well?
Online studies show website content is worth studying. Why? It is valuable. Clients already know content writing is a viable tool for improving website traffic, but is it their best way to convert traffic into profit? In order for this to work, you will need articles that inform people about what you are marketing, and quality writing […]
Firefox vs. Internet Explorer… Which Do You Prefer?
For those of you who are not familiar with Firefox, let me explain. Firefox is a free web browser just like Internet Explorer. As of March 29, 2009 22.05% of Internet users use Firefox. What exactly does this mean? It means that Firefox is second only to Internet Explorer and that is quickly changing! As I mentioned, Firefox is […]
Learn The Rules… So You Can Break Them!
We have all heard the phrase, “rules are meant to be broken,” right? Well, in some cases, rules really are meant to be broken. In the previous two newsletters, we gave you some rules that are generally applied to email marketing. But, are there any exceptions to those rules? When is it a good idea […]