Is Your Online Business prepared for Black Friday and Cyber Monday?
Black Friday, the day after Thanksgiving in the United States is historically one of the busiest retail shopping days of the year. Retailers will open early and usually offer significant discounts. The origin of the name, Black Friday comes from the retailer’s shift to prosperity during the holiday season. Back in the day when accounting […]
When is the most effective time to send your emails?
Good for you – you have decided to embrace the necessity for email marketing. It is a wise choice. There is an old adage that says – ‘Timing is Everything’ – this is true in life as well as email marketing. So when is the most effective time to send? Our research, here at Emercury, […]
Are You Optimizing Your Email Marketing?
Are you correctly utilizing data to optimize your email marketing? It is time to get scientific! Well, at least more knowledgeable about your email marketing. You are ready! While Emercury.net can assist you with all facets of your email marketing campaigns, there are subjects you must consider for success. To optimize your database for the […]
What is Cloud Computing?
The simplest definition for Cloud Computing is the one in which data and applications are served to users over the Internet. Users no longer need applications such as Outlook on their desktop, but instead use versions of these, or other applications, through a web browser. Data is, similarly, stored centrally and served up to users […]
SEO – A New Age for Marketing
The competition to achieve recognition on the web becomes more difficult daily. Every website battles for their place on the Internet. The most effective weapon they have for utilization is SEO – Search Engine Optimization. Today SEO is essential for each and every business website. For people who are following new techniques and ideas to […]
Web 2.0 – Web Design Has a New Name
Web 2.0 design is a buzz word that has meaning behind it. If you have a site with a Web 2.0 design, then you probably have round corners, gradients, reflections, clean layout, and white space. Simplicity is the key goal for Web 2.0 design. You want to keep your navigation, layout, and content as simple […]
Start Your Email Holiday Campaigns Now
The summer is over! The kids are back in school! Football season is here! What does this mean? Now is the time to plan your email marketing campaigns for the upcoming holiday season. Before businesses decorate their stores and websites they send out emails promoting their holiday deals to their subscribers. They send lots out […]
Converting Visitors Into Leads
As we have mentioned in the past, we realize you have spent time and resources building your website; one you know is attracting visitors daily. However, there is a problem – you have no idea who is coming to your website and where they are clicking. The internet is a strong tool for reaching millions […]
Building Relationships, One Email at a Time
It is no longer a matter of clever slogans and appealing advertisements — consumers are demanding a realtionship with their favorite companies and brands. In today’s market, it is all about RELATIONSHIP BUILDING. Earlier this year Jupiter Research suggested that email marketing will reach 2.1 billion by 2012. In large part, this growth will be […]
Causes of Spam Complaints
Here are the most common reasons we end up having to shut down an agency’s client for too many SPAM complaints: Old lists (Surprise factor) – If your client has been collecting email addresses on their website for years, and this is their first email campaign to the list, there will be people who do […]