Firefox vs. Internet Explorer… Which Do You Prefer?
For those of you who are not familiar with Firefox, let me explain. Firefox is a free web browser just like Internet Explorer. As of March 29, 2009 22.05% of Internet users use Firefox. What exactly does this mean? It means that Firefox is second only to Internet Explorer and that is quickly changing! As I mentioned, Firefox is […]
Learn The Rules… So You Can Break Them!
We have all heard the phrase, “rules are meant to be broken,” right? Well, in some cases, rules really are meant to be broken. In the previous two newsletters, we gave you some rules that are generally applied to email marketing. But, are there any exceptions to those rules? When is it a good idea […]
What You Need to Know About Email Lists
Now, we all know what an email marketing list is right? If you still do not grasp the entire concept of an email list, here you have it — “An electronic mailing list (sometimes written as elist or e-list) is a special usage of e-mail that allows for widespread distribution of information to many Internet users. It […]
If You Format It… They Will Read Preparing Newsletters for Email Marketing – Part II
In Part I, we discussed the reasons why some newsletters are successful and others fail miserably. We talked about the importance of personalizing each newsletter and drawing in your audience, with simple and direct writing. However, there is more to making your audience feel your newsletter is a must read. As a matter of fact, […]
If You Format It… They Will Read
Why do you open certain newsletters, is it brand familiarity, eye-catching subject lines or attractive design? Whatever the reason, you do admit to clicking and opening certain newsletters, while ignoring others, right? Do not be afraid to admit it, I do the same thing. Why? I am going to take you through some explanations of what not […]
Search Engine Optimization – What You Need to Know
Search engine optimization, I do not need to remind you what this is, right? Well, for those of you who need a refresher course, here we go, according to Webopedia, an online encyclopedia dedicated to computer technology, SEO is “the process of increasing the amount of visitors to a website by ranking high in the […]
Looking Back and Moving Forward
We hope you had a fantastic Holiday Season and wish you the best in 2009. We thank you for your business, continued support, and loyalty. During the past year, we have enthusiastically worked toward improving existing services, keeping you abreast of the latest technological advancements, and bringing you new services. As we begin yet another […]
Is Mobile Really The Next Best Thing?
Is It Really The Next Best Thing? Back to work already? Yes, the holidays are over, still many of us are dragging ourselves around as if we are expecting another day off. Sorry, but it is back to business as usual. So, take a seat in front of your computer read this article and take […]
The Best Is Yet To Come?
The Best Is Yet To Come? As we prepare to say goodbye to 2008, many of us are wondering what the New Year will bring. If we are to use 2008 as an example of what is to come we could all be in trouble. This year can be summed up with the words of […]
Is Your Project Manager Your Weakest Link?
By now, we are all familiar with the term OUTSOURCING, but let us take a moment to recap. What are the benefits of outsourcing? Well, for one thing, when a company decides to outsource non-core duties to an outside service provider, they are relieving personnel to perform tasks which are essential for company success and […]