Keep Your Story Simple and Inspire Action
We have websites so we can communicate with our customers, prospects, and partners. We have websites to tell our story. The objective of telling our story is straightforward – to deliver our message to the user, while making sure the message is understood and inspires action. An attractive, well-conceived design is a great idea, but […]
The Importance of a Domain Host in SEO
When it comes to SEO, webmasters tend to focus too much on in-page optimization that they forget that the domain host itself is a factor, and a powerful one at that. In fact, having a good domain host and choosing the right domain name will usually give you a running start, as far as getting […]
One Website for Mobile and Desktop Users
Do not listen to the naysayers — one website should be able to address the needs of mobile and desktop users. And please remember – responsive design is not mobile design. While responsive design is a strong technique for rendering content on mobile devices, it is not mobile design. The best responsive websites can be […]
Social Media Strategies have changed SEO
I recently read an article which said SEO (Search Engine Optimization) was a victim of its own success. Let us examine this more closely and consider various schools of thought. There is internal and external SEO. Internal means to design your website so it follows the best practices proven to rank high on Google. External […]
Address Your Need for Mobile SEO
Since mobile use is increasing daily, it is important you address the need for mobile search engine optimization, (SEO). The same rules that apply to strong website content – focusing on your target audience; building your brand; creating substance that targets keywords your audience is searching for; etc. – apply to online mobile content. Do […]
Redefine your Website with Responsive Design
Responsive design is the process of creating a single website that has the ability to dynamically reconfigure its layout, navigation, content, and images based on the size and orientation of the user’s display and the browser on which it is presented. A responsive website achieves this flexibility by using a single HTML codebase that is […]
Ways to Make Exceptional Websites
It is time to explore some of the recent trends in website design. The days when designers were limited to typefaces available on users’ computer are gone. Web font foundries, such as Google fonts and Typekit allow you to use an unlimited number of fonts in your web designs, thoroughly enhancing their appeal. You can […]
It is Time to Optimize for Mobile
A website design optimized for web and mobile browsers is necessary to successfully reach more viewers. Your website should be compatible to any type of platform and should be able to distinguish mobile visitors. This increases the possibility of attracting potential customers. Failure to optimize your website for mobile browsers could result in a loss […]
Focus on Landing Pages to Increase Your Sales
Once again it is time to discuss Landing Pages. A landing page should be based on a single idea. Your landing page should be focused, offer no distractions, and it should guide a visitor to completing the goal you had in mind when creating the page. You need to help the visitor digest what you […]
Keyword PHRASES Can Mean Higher Conversion Rates
Should you be focusing on keywords for your SEO (Search Engine Optimization)? No, you should be concentrating on your keyword phrases. A keyword phrase is a significant phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalogue or database which can be used as a search term […]