Transform Your Website in 2014

Another new year means more change, and 2014 promises to be a year of transformation for website design.

2013 had some website design advancements. However, this year promises to be more active. Here are some web design trends for 2014:

Flat Design

Flat designs are straightforward and cleaner. Flat design includes blocks of colors, strong lines, tiles, and imaginative typography. Flat screen web design offers a simpler user experience. The concept behind this is enhancing the 2D screen so you avoid the website from looking three dimensional. The flat design eschews 3D and shading techniques for flat colors, simple layouts, and a less cluttered look. The effect of this design is a sleek interface.

When we reduce the amount of visual encumbrance, websites provide a better experience for site viewers. By simplifying the experience, the customer’s mind is free to think about purchase decisions or valuable content, which means improved revenue and brand impact. If you have not thought about flat design – you should.


During the embryonic phase of the internet, text was rendered almost entirely in the system default font. Then designs were limited to the fonts available on personal computers. In time, solutions were developed to load fonts for users. With this greater flexibility in design came a greater responsibility on the part of designers to use the resources available to them. Today, designers are recognizing the importance of typography in conveying brand message and improving usability. Websites and web applications will have to continue to adapt to mobile screen sizes. Tablets and other such devices have comparably different reading experiences and navigation than standard personal computers. One of the major issues with websites and web applications viewed via mobile, stems from the difficulty of reading text. To help solve this challenge in 2014, web developers will begin experimenting with the size, location, and layout of type-based content.

One page websites –

A single page website is simpler to use and navigate. They are the latest trend many are considering. The fact remains simpler websites with higher resolution images can attract the attention of the users and convert visitors into your consumers.

Less Content –

Those who visit your website (most likely) only read a few lines on a page. Leading web designers are eliminating content on their sites. The first couple of paragraphs on the pages should be enticing, well-laid out, and convey your message effectively and efficiently. However, do not go overboard and inundate your visitors with text-heavy pages – you will lose them.

Scrolling to Sections –

Web developers have given a gift to users who are sick and tired of incessant scrolling – visitors wanting information without scrolling can simply click on links that move the page down to the desired section. This creates an easy-to-use and overall pleasant experience, for the browser.

Photography –

Now that we have better displays and high-resolution mobile devices controlling the market, website designers are employing alluring, large-format photographic backgrounds. However, remember the devices which these are viewed necessitate accommodations in order to optimize effectiveness. An image, presented in one format on a desktop should present in a comparable style on mobile sites, for brand identity.

Keep in mind a well-designed website is worthless if it is not well-developed – S.E.O., S.M.O., mobile, responsive, etc.

Responsive design was one of the leading trends in web and mobile development during the past two years. Designing and coding for mobile, as well as personal computers is familiar to all in the industry now; however, the line between mobile and desktop experiences still is not clearly defined. Experts say as a result of this ambiguity, throughout 2014, we can expect websites to seem much more like applications.

*Did You Know? Online shoppers in the United States will spend more than $327 billion in 2016.

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