Address Your Need for Mobile SEO

Since mobile use is increasing daily, it is important you address the need for mobile search engine optimization, (SEO). The same rules that apply to strong website content – focusing on your target audience; building your brand; creating substance that targets keywords your audience is searching for; etc. – apply to online mobile content.

Do not use a mobile template for your website. This could result in content that is not visible. The result could be a low quality user experience. If your content is clear, you should fully optimize your website so all content that is accessible to desktop users is available to mobile users.

Even though there is controversy about the effectiveness of content, keywords, and SEO, one thing is certain – understanding how and why users are accessing your site will help you adapt to fit the needs of all users, on all devices.

Keep in mind mobile web searches are usually more focused, so since the mobile user’s search is more practical, they will probably insert shorter keywords and be prone to select the auto-suggestion the engine provides.

Mobile websites have to be quick. Even if you have strong content, no mobile user will stay on your site if it is difficult to navigate or slow.

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Responsive website design – responsive web design helps to make sure your website changes size and moves images so information is easy to read and does not involve scrolling to find relevant text. This also helps search engines crawl your content faster.

Mobile devices typically have touchscreens, and pressing a navigation link can be cumbersome.

It is important to streamline the navigation so users focus on the most important and most popular pages of a site. Web developers can consider vertical menus. These are typically easier for users to maneuver when deciding which link to click on, so yes size does matter.

Having social media on a mobile device is important, because people use their phones for entertainment. People are connected to social media when they are on their mobile phones because social apps are so easy to use, so helping users share your content should be made simple.

As previously mentioned, you must consider shorter keywords because people are not interested in typing much on their small keyboards. You should not target long keyword phrases people are not going to use.

Think about geography. Mobile users are more likely to perform local searches because they are usually on the go. This means you should optimize your site for local search. A large reason local search engine optimization is replacing the yellow pages is because they offer easier, faster, and better results for users as well as businesses.

Many businesses are unaware there are mobile analytics available. Google has a mobile section in their web analytics. You can use these analytics to help track the keywords you are targeting, monitor the traffic you are getting and where you are getting it from, on mobile devices.

Reducing your click-through rate, (CTR), is a good thing when it comes to a mobile device. People do not want to be clicking deep into a desktop website, and they will do it even less on a mobile device.

Mobile continues to become all about the apps. More users are using apps to get information quickly through a medium specifically designed for mobile phones. This means you should strongly consider creating an app for your website if you really want visibility.

Did You Know? The first mobile phone with Internet connectivity was the Nokia 9000 Communicator, launched in Finland in 1996.

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