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The Truth about Landing Pages
| Landing pages should have a simple design and one primary purpose. Landing pages should never give customers too many choices, (like websites often do), because this results in the customer being confused and leaving without purchasing anything. This is why you only want to have the necessary information on your landing pages.
Let us begin with some basic guidelines for a good landing page:
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Now it is time to build your landing page. You will need to consider the following:
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| Let us discuss writing your landing page/the way you shape the users experience and what you should do to have a landing page that converts better. To start you must focus on the copy (text) first and the design second. All search engines understand text, but above all else people understand copy. The only way to tell people what you want them to do is through copy.
You should start by making your goal obvious — having more than one goal per page will confuse your visitors. Everything you write must converge towards the same purpose. Choose Your Keywords — use your keywords with balance. Make them come naturally, in other word do not over-optimize. |
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| When you write your content — be helpful, offer reliable information, put the benefits of your service ahead of its features, offer real solutions to real problems, create the urge to buy, and always make it easy to order/act.
You sell solutions. If you know about something else that may help, do not hesitate add relevant links. The biggest mistake you can make is to send traffic to your homepage. Each ad in your campaign should work for its own landing page. By customizing them, you make them more effective, so match your ads with your content. If an audience is given multiple options, they tend to choose nothing at all. So, an effective landing page should only entice the audience to perform one single action – i.e. sign up, purchase, etc. |
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| Your headline either makes or breaks your landing page. You must create compelling headlines which your audience automatically identifies with. After an effective headline, your audience should be enticed by a brief explanation, which is where your sub-headline comes into play. Your sub-headline will provide specifics on what they will receive when they complete the action. Make sure it is concise and to the point.
We keep saying this, but remember to provide a clear call to action for your audience and tell your visitor what they need to do. Include at least two calls-to-action in a short landing page and three-to-five in a longer landing page. So since most visitors are going to scan your page before they act grab their attention with your best stuff up front. |
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Let us recap and touch on some of the most important items discussed in this newsletter:
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| A great landing page does not just produce better conversions it can also save you money on your advertising costs. It will help with your conversion rating and increase your ROI. Your ads will drive customers to your website, but if it is not good enough to convert those visits to your website into sales then you are wasting money.
A powerfully written, well-designed, and scientifically tested landing page is the one tool that can convert traffic to leads and sales. *Did You Know? There are two types of landing pages: reference and transactional. A reference landing page presents information that is relevant to the visitor. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them. A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. |
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