Search Engine Optimization Is Not Dead

SEO (Search Engine Optimization) is not dead, but it is part of larger ideas and concepts. The new terms are content marketing, inbound marketing, digital marketing, or online marketing. An SEO practitioner’s tasks encompass much more than they once did.

There were a few strategies that were popular a few years ago that simply do not matter today. Keyword density more or less does not matter anymore. A few years ago, experts recommended trying to keep your keyword density somewhere around 3% to 6%. Today, it truly does not matter as much. Also in the past experts recommended bolding your keywords in places or using your keywords in your subheads. Again, this does not play as vital a role as it did in the past.

Using videos, audio and web presentations is becoming an increasingly effective way to gain rankings in the search engines. The more often you can publish the better. High quality videos and audios generate a lot of back-links, especially once you have a strong reputation.

Google is using more and more metrics to try and determine whether or not your site is a high quality website. Here are some metrics it looks at — how often people come back to your site; how often people stay on your website; and the ratio of content to advertisement on your site. It is very hard to fool Google’s artificial intelligence. The best way to rank in the new world of SEO is to offer high quality content and relationship connections. Search Engines will look more and more to humans for ranking, in the short and long term. This means social media and using more human relevancy quality testers.
Also, almost all search engines have been known to at some point use quantity of pages to mean the quality is high. Today, more focus is on the quality and freshness of the content.

SEO’s will become more SMO‘s (Social Media Optimization), with a broader focus on the off-site marketing with social integration.

Whether it is through talking to your phone, using social networks or tapping a search into your phone, you can expect a significant expansion in the mobile search market. No longer is digital marketing for those who have a computer. Mobile search is here to stay.

Quick Response or QR codes will be ubiquitous online and offline in the U.S., to easily send people with mobile devices to online destinations. QR codes are increasingly being used on billboards and various signage as nearly 50 percent of U.S. mobile users have a smartphone. Mobile devices themselves are everywhere with their owners and are used often in tandem to using other media, such as print and television. Ultimately, QR codes will then replace or will be used in tandem with URLs on all offline advertising and even online. This will cause search engines to rely less on text links and factor in interest from QR code use.

There will be reduced dependency on text for search and logins, especially on mobile devices. Voice actions have provided users a more direct way of getting answers and producing actions on their mobile devices.

There will be further personalization in search results as search engines know what you are searching for, where you are when you search, what you like, and who your influencers are.

*Did You Know? Lawrence Page is the inventor of PageRank, which became the foundation of Google’s search ranking algorithm.

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