Content, Content, Content! Is Your Website Written Well?

Online studies show website content is worth studying.  Why?  It is valuable.

Clients already know content writing is a viable tool for improving website traffic, but is it their best way to convert traffic into profit? In order for this to work, you will need articles that inform people about what you are marketing, and quality writing which asks your users to participate; because with more traffic, you should have higher sales and increased advertising revenue.  You will find good content is not only worth reading – it is priceless.

One key benefit of quality content is the potential to improve a websites search engine ranking.  Engaging and well researched articles attract links from authoritative websites. Good writing also leads to conversions.  It can do so by directly targeting visitors with sales-driven copywriting, or by using interesting articles which encourage people to spend more time at a website, browse through its pages, and even recommend the site to others.

Content must be done right, to be effective.

If you are intending to implement the right on page technique for your website, you have to accept a complete change of focus for the copy.  Rather than “we” and “us” the copy should be directed toward the visitor while still communicating important benefits about buying from the company.

Organic searchers who click your pages are highly qualified visitors to your site.  They are more likely to make a purchase than some other  visitors you receive.

All other things being equal, pages where query terms appear in important places, such as the page title, tend to rank higher than pages where the terms are buried at the page bottom of the page.  Pages that feature query words in titles and initial paragraphs are said to have high keyword prominence, because the keywords appear in more prominent places than on other pages.

The title of your page is the most important part of the Web page to a search engine.  The title is what displays in the search results page, and it is shown in the window title for the browser.  You can think of a Web page‘s title as similar to the title of a magazine article.  Therefore most search engines give more weight to terms found in bold headings, and to italicized or colored text,assuming these are more important occurrences of the terms. Headings are most similar to bold section headings inside a magazine article that break up the running text and indicate what the paragraphs below are about.

Body text includes all the words that appear on the page, but body text that appears closer to the top of the page is considered more important than text found in the middle or at the bottom of the page.  Pictures on the page also contain alternate text that search engines use to “learn” about each picture.

Web pages generally contain a summary some; search engines still show under the title in the search results.  Most search engines, however, no longer show the description nor give it any more weight than body text.

According to Mountainline — The art of writing good and compelling content can be split into seven categories.  If you take all of these things into account then your chance of conversions will be much higher.  Below is the list:

1. Communication

One of the biggest things that people forget is the art of communication.  It is important your message is clear and communicated in a way people can understand.  If you fail to make it clear then people will not stop to figure it out and you will likely lose them.

2. Audience

Think about whom you are pitching to and target them.  Think about what you like, you like websites that openly sell to you.  We mean pushing the sale down your throat so you cannot avoid it.  Most people do not like this and so you need to think about what your audience will want.  This can mean doing a profile of the type of people you are targeting and what they would like to see.

3. Focus

Many websites will fill their pages with lots of irrelevant information.  It might be interesting to you but do your visitors really want to go through all this to find out what you are offering?  The answer to this is probably no.  It is important to focus the attention of your visitors on the message you are trying to get across.  This means you need to keep everything clear and concise.

4. Language

Remember the language you use will say a lot about you.  You should try and include words that will appeal to your audience.  For example if your audience is the under 25 demographic the language you use will be completely different to a target audience of the older than 65.  Think about how your target audience would speak and write your content in that way.

5. Performance

This is all about how your content is delivered.  You need to put a show on to appeal to your audience.  Whether this is through the addition of images, video, colours, bolding, or anything else you need to think about how it is appearing.

6. Personality

The most important rule of sales is people buy people and so you need to get your personality across.  This will help you to make a connection with your audience and increase your chance of conversions.  It is important your audience know who you are and what you do.

7. Psychology

People do not want to be sold to and actually prefer to buy.  This seems a bit cryptic but basically they want to buy something they want.  The best way to do this is to tap into their psyche and make them want your products or services.  This will help people to buy from you much more easily.

*Did You Knowthere are 86,400 seconds in a day.  On average, it takes 1-5 seconds to say a word (if you know how to pronounce it correctly and/or if it is a short or long word).  If someone went from the beginning of the day to the end saying completely different words (probably using the dictionary), they would say 17,280-86,400 words.

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